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Fliptrack in the Press

Mashable: "Fliptrack Gets Collaborative with Slide Shows," Feb 5, 2008

Mashable: "Facebook Platform: 30+ Awesome Applications for Facebook," May 24, 2007

Mashable: "RockYou Partners with Several Music Companies," May 20, 2007

Mashable: "Fliptrack Partners with APM Music," May 14, 2007

Digital Music News: "Music Video Mashup Firm Fliptrack Grabs Funding Round," March 29, 2007

Startup Meme: "Fliptrack raises $1.5M, Launches Slideshows," March 28, 2007

Frantic Industries: "Quick news: Fliptrack, ToonDoo, Serph, Spinn3r," March 28, 2007

Alarm Clock: "Personalized Music Video Startup Fliptrack Does First Funding Round," March 28, 2007

SWIK: "Personalized Music Video Startup Fliptrack Gets $1.5 Million Funding," March 28, 2007

Digital Media Wire (DMW): "Fliptrack Introduces Music Video Mashup Tool," March 28, 2007

Killer Startups: "The Soundtrack of Your Life," March 28, 2007

Venture Capital Update: "Fliptrack Raises $1.5 Million: put your life to music," March 28, 2007

VENTUREWIRE: "Music Video Creation Site Fliptrack Launches With $1.5M," March 28, 2007(no link available; full text below)

Techcrunch: "FlipTrack Gets $1.5 M for Synching Slide Shows," March 27, 2007

VentureBeat: "Fliptrack gives you an easy way to build a slide-show of images that sync to the tempo of music in the form of a videos," March 27, 2007

Mashable: "Fliptrack Launches -- Make Your Own MySpace Videos," March 27, 2007

Beta Release Press

Master Views International "Web Presentation Service Brings Musical Soundtracks To Your Multimedia Presentations: FlipTrack Video Intro," December 8, 2006

TechCrunch "Fliptrack: A More Sophisticated Slide Show Tool," November 15, 2006

The Web Chef "Photo Sharing Sites with a Twist - Fliptrack," November 15, 2006

Press Releases

Fliptrack Launches "Friendship" Slide Shows February 5, 2008

FLIPTRACK AND 4FINI PARTNER TO PROMOTE VANS WARPED TOUR WITH MUSIC VIDEO CONTEST July 12, 2007

Fliptrack Shakes Up Music Slideshow Space by Launching Application on Facebook(R) Platform May 24, 2007

FLIPTRACK ADDS APM MUSIC'S 225,000 SONGS AND RECORDINGS TO CREATE WORLD'S LARGEST MASHUP MUSIC LIBRARY May 15, 2007

Fliptrack Lets Users Put Their Lives to Music and Kicks off With Barenaked Ladies Mashup Promotion March 27, 2007

Fliptrack Launches Free Photo-Music Mash-up Service November 16, 2006











FOR IMMEDIATE RELEASE

Fliptrack Launches "Friendship" Slide Shows

First group slide show widget allows friends, families, groups and fans to build slide shows together

Fliptrack, the leader in online slide show technology, announced the beta launch of its "Friendship Slide Shows" a unique group slide show widget. Fliptrack's patent-pending Friendship Slide Shows allows a user to create a slide show and then invite the public or invited friends to copy and edit the original. Friends can then add and edit photos, themes, effects and music to create and share their own version of the slide show, while the original remains intact.

"Online slide shows are among the most popular, viral forms of online user-generated content, but many of our users clearly want to do more. Now, friends, families or groups can easily collaborate and build slide shows that engage a broader community", said Stewart Putney, CEO of Fliptrack. "For our music partners, Friendship Slide Shows allows artists to create a musical slide show, post it and let fans add their own photos and then share with more friends. Fliptrack is already a proven venue for artists to promote and consumers to discover great music. Now we provide an even deeper connection between artists and their fans."

At launch, Fliptrack will be featuring new music from artists including; Trey Songz, Yung Joc, Danity Kane from Making the Band 4, KT Tunstall and The Crystal Method allowing fans a new and cutting edge means to interact with and share the artist's original creations. Users will also be able to interact with the group slide shows via the artist's websites and Myspace pages.

Geoff Barnett, Manager of The Crystal Method states, "it's increasingly important to find new and innovative ways to expose people to music. Our past and present efforts with Fliptrack have allowed us to be online and interactive and produced growing, upward trends regarding conversion rates." Barnett goes on to add, "Fliptrack hits the new generation of fans where they live allowing them to engage and connect with music in exciting ways."


About Fliptrack:

Fliptrack is a rich media widget platform that enables best-in-class, user-generated slide shows and photo effects. Fliptrack slide shows offer unique, patent-pending, features like Friendship Slide Shows, Mobile Slide Shows and Real-Time music synchronization. Fliptrack also provides users with the largest catalog of music, effects and themes for self-expression.











For media inquiries contact:
Sarah Tonzi - Fliptrack
585.905.1806
sarah_tonzi@yahoo.com


FLIPTRACK AND 4FINI PARTNER TO PROMOTE VANS WARPED TOUR WITH MUSIC VIDEO CONTEST

Deal to Promote Vans Warped Tour and Participating Artists

MENLO PARK, Calif., July 12, 2007 Fliptrack, the leader in user-generated music videos, has partnered with 4Fini, a leading full service marketing, branding and event production company specializing in custom tour and event production, entertainment marketing and youth branding programs, to promote the Vans Warped Tour. Fliptrack will provide its patent pending music video functionality and manage a user generated content to promote the Vans Warped Tour and participating artists. Under the terms of the partnership, the Fliptrack synchronized video creation tool will be featured on the Vans Warped Tour website and participating artist sites. Music tracks will also be featured on the Fliptrack site, which will provide additional distribution for Vans Warped Tour artists.

The web-based Fliptrack application allows consumers to easily combine music, photos, text and effects into music videos. Fliptrack technology synchronizes photos and effects with music to create compelling creations that can then be easily and legally shared or posted to social networking sites like MySpace.

The Fliptrack music catalog consists of over 240,000 thousand songs cleared for legal use in user generated slideshows and videos. Fliptrack music partners include EMI music publishing, APM (a joint venture of EMI Music publishing and BMG), Spirit Music Group, Tommyboy Records, V2 Records, Nettwerk Records, Ministry of Sound, Razor and Tie and dozens of additional artists, labels, distributors and marketers.

"Fliptrack has quickly emerged as a leader in the world of user-generated content," said Stewart Putney, CEO of Fliptrack. "Our technology provides a unique way for consumers to easily and legally create and distribute their own media. We have had great success promoting artists through music video contests, and we anticipate tremendous user participation in the Vans Warped Tour contest."

"We are excited about being able to provide Fliptrack's superior music video technology to the participating artists of the Vans Warped Tour," said Sarah Baer, 4FINI, Inc., "The quality of the Fliptrack music video technology is unparalleled. Fliptrack will provide Vans Warped Tour contestants users with the best and easiest music video creation experience."

To view Fliptrack's featured user-created music videos, please visit: www.fliptrack.com. For partnership opportunities please contact Derek Reisfield at (917) 576-0212 or Derek@fliptrack.com.

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About Fliptrack
Fliptrack, based in Mountain View, California, uses a patent-pending technology that enables users to create their own music videos by combining and synchronizing personal photos, text and effects with Fliptrack's catalog of licensed music. Users can view their music videos at www.fliptrack.com or upload them to other social networking sites such as MySpace. Fliptrack's service is free to users. Founded in 2006, Fliptrack is funded by Angels and Mohr, Davidow Ventures. To learn more visit www.fliptrack.com.

About 4Fini, Inc.

4Fini is a full service marketing, branding and event production company specializing in custom tour and event production, entertainment marketing and youth branding programs.

For more information please visit www.4fini.com

About Vans Warped Tour

"America's most successful festival" (Rolling Stone) and America's longest-running touring festival--the Vans Warped Tour® Presented by AT&T--will launch its 13th year June 29 in Pomona, CA and wrap August 25 in Los Angeles, CA. The traveling punk rock summer camp fuses cutting-edge musical artists, action sports and a wide range of attractions for fans. Some of the bands confirmed for this summer's tour include: Anberlin, Bad Religion, Bleed the Dream, Coheed and Cambria, Hawthorne Heights, Killswitch Engage, K-Os, New Found Glory, Pennywise, Pepper, Red Jumpsuit Apparatus, Tiger Army, Underoath, Yellowcard and many more.

www.warpedtour.com

Fliptrack Shakes Up Music Slideshow Space by Launching Application on Facebook(R) Platform

Fliptrack Extends Reach and Launches Music Promotions

SAN FRANCISCO, May 24, 2007 Fliptrack, a leader in user-generated musical slideshows and videos, today announced a synching slide show application built on Facebook Platform. The Fliptrack application allows Facebook users worldwide to create music videos and slideshows by combining photos, text and effects with the largest mashup music library available.

"Facebook Platform creates an ecosystem for developers to build applications that deeply integrate into Facebook and use its social graph," said Mark Zuckerberg, founder and CEO of Facebook. "By enabling developers to make applications within Facebook, we're working together to create a better utility for millions of people."

With more than 24 million active users, Facebook is the sixth-most trafficked website in the United States. The company's newly launched Facebook Platform is a development platform that enables companies and engineers to integrate with Facebook in order to gain access to millions of users. More than 50 percent of Facebook users return to the site each day, providing unparalleled distribution potential for applications and the opportunity to build a business that is highly relevant to people's lives.

The Fliptrack application for Facebook provides an easy, user-friendly interface that allows Facebook users to create and share synchronized musical slideshows. Users can combine their photos with popular music selections from Fliptrack's catalog, which consists of over 240,000 thousand songs cleared for legal use in user generated slideshows and videos. Fliptrack music partners include EMI music publishing, APM (a joint venture of EMI Music publishing and BMG), Spirit Music Group, EMI-Blue Note, Tommyboy Records, V2 Records, Nettwerk Records, Ministry of Sound, Razor and Tie and dozens of additional artists, labels, distributors and marketers.

Additionally, Fliptrack is holding two special contests over the Memorial Day weekend, including a "make the best music video" contest featuring the hit single "Hey There Delilah" from the Plain White Tees. The winner will receive a video iPod and his or her video will be highlighted on The Plain White Tees' website and Fliptrack.com. Fliptrack will also be featuring the final week of the "make a video" contest for the band A Shoreline Dream. The finalists will receive a gift pack from A Shoreline Dream and the winner will be showcased on their website.

"These developments validate the fact that synching musical slideshows and videos are the next big thing in the world of user-generated content," said Stewart Putney, CEO of Fliptrack. "With the launch of an application for Facebook and our continued growth in music industry partnerships and promotions, we are not only providing more users with added functionality and access to popular music, we're also, expanding distribution of Fliptrack technology while creating new opportunities for our music partners."

To view Fliptrack's featured user-created videos, please visit: http://www.fliptrack.com/. For partnership opportunities please contact Stewart Putney at 650.387.9126.

About Fliptrack

Fliptrack, based in Mountain View, California, uses a patent-pending technology that enables users to create their own music videos and slideshows by combining and synchronizing personal photos, text and effects with Fliptrack's catalog of licensed music. Users can view their music videos at www.fliptrack.com or share them online on sites like Facebook. Fliptrack's service is free to users. Founded in 2006, Fliptrack is funded by Angels and Mohr, Davidow Ventures. To learn more visit http://www.fliptrack.com/.

Facebook(R) is a registered trademark of Facebook Inc.


FLIPTRACK ADDS APM MUSIC'S 225,000 SONGS AND RECORDINGS TO CREATE WORLD'S LARGEST MASHUP MUSIC LIBRARY

Fliptrack Heats Up Synching Slideshow Space by Adding
Music Powerhouse APM, New Artists and Labels

MOUNTAIN VIEW, Calif., May 15, 2007—Fliptrack, a leader in user-generated musical slideshows and videos, has partnered with APM Music, the world's leading production music library, a joint venture of EMI music publishing and BMG music publishing, to bolster its already extensive popular music catalog by 225,000 songs and recordings. The move creates the largest and most diverse mashup music library available today. Launched less than two months ago, over a half million visitors have already visited Fliptrack and created tens of thousands of slideshows, making the company a frontrunner in the music slideshow arena.

"As the leader in production music, APM Music is a fantastic resource for Fliptrack's community of half a million users looking to legally create great music videos and slideshows from their visual content," said APM president, Adam Taylor. "With APM, Fliptrack now offers the most comprehensive legal, music library available, giving users more variety and the very best mashup experience."

In addition to APM's large catalog of rock, classical, blues, folk, family, spiritual and holiday music, tracks from up and coming indie-bands from artists on Indie911—an online social network, artist service provider and music store—can also be accessed. APM and leading video game publisher Electronic Arts also recently teamed up to make available the scores from many top selling EA video games, including "The Sims," the "Medal of Honor" franchise, "The Lord of the Rings®" series, the "Harry Potter®" series, and "Tiger Woods PGA Tour," giving Fliptrack users even more variety.

Fliptrack has further diversified its popular music catalog by offering titles from V2 Records distributed label, Fania Records, which provides an extensive selection of current and recurrent

--more--

Latin pop titles. Fliptrack will also be launching this month artist features with heavy metal

group, All That Remains through Razor & Tie Records, as well as featuring the new single, "It

Hertz" from The Crystal Method's upcoming release "Drive," out June 26.

A new partnership with social networking site Bebo will allow Fliptrack to include songs from "Bebo Bands," which offers exclusive Indie music featured on Bebo. Additionally, the company has expanded its music catalog with existing partners, including TommyBoy, Ministry of Sound, V2 and Nettwerk. Fliptrack will feature rotating selections of its 240,000 total tracks according to season and user requests.

"In less than two month's time, Fliptrack has made its mark in the world of user-generated content," said Stewart Putney, CEO of Fliptrack. "Our strong emphasis on music, ease of use and sophisticated technology have truly set us apart in what is becoming an increasingly crowded space and we will continue to be aggressive to give our users the best possible experience."

The web-based Fliptrack application simplifies the creation and distribution of personal music slideshows and videos by bringing together a user-friendly interface, its library of popular and production music and an image placement tool to provide superior online digital video and slideshow production. High-quality videos can then be easily and legally shared or posted to social networking sites like MySpace, Facebook and Friendster.

To view Fliptrack's featured user-created videos, please visit: www.fliptrack.com. For partnership opportunities please contact Stewart Putney at 650.387.9126.

###

About APM Music

APM Music, a joint venture of EMI Music Publishing (the world's largest music publisher) and BMG Music Publishing (a division of Bertelsmann AG) provides American and Canadian production clients with exclusive access to over 225,000 recordings of music specifically produced for use in film, television, radio, and new media productions. APM Music is the largest and most diverse collection of original music available to entertainment and media producers.

About Fliptrack
Fliptrack, based in Mountain View, California, uses a patent-pending technology that enables users to create their own music videos by combining personal photos and video content with Fliptrack's catalog of licensed music. Users can view their music videos at www.fliptrack.com or upload them to other social networking sites such as MySpace, Facebook or Friendster. Fliptrack's service is free to users. Fliptrack differentiates itself from other customized video sites by creating templates that allow users to drop photos onto a music track's beat, making music the centerpiece of the videos.

FLIPTRACK LETS USERS PUT THEIR LIVES TO MUSIC AND KICKS OFF WITH BARENAKED LADIES MASHUP PROMOTION

Service Offers Indie Music Community, Music Publishers and Distributors a Progressive New Marketing Channel

MOUNTAIN VIEW, Calif.—Fliptrack today announced the launch of an online service that simplifies the creation and distribution of personal music videos. The Fliptrack application brings together a user-friendly interface, an extensive library of popular music and an image placement tool to provide superior—yet simple—online digital video production.

Further emphasizing Fliptrack's commitment to providing users with the best musical mashup experience, the company also announced it has teamed with the Barenaked Ladies to deliver an exclusive 'make the best music video' contest. From March 23 – April 27, users can submit video entries featuring the band's new single, 'The Sound of Your Voice' at www.fliptrack.com. The five best rated videos will be named finalists and the grand prize winner will be selected by the Barenaked Ladies based on the following criteria: creativity; individual expression; thoughtful use of music; and positive viewer commentary. The winner will receive a video production package worth $750 and the video will be featured on the Barenaked Ladies' official website at www.bnlmusic.com.

'At Nettwerk we are always exploring new models to help promote our artists and engage their fans,' said Terry McBride, CEO of Nettwerk Music Group. 'User generated content is the next frontier of online media and we are excited to partner with Fliptrack on the Barenaked Ladies ‘make a music video' contest."

Founded in 2006, the Fliptrack service launches on the heels of a highly successful beta program, which caught the attention of venture investor MDV-Mohr Davidow Ventures because the technology enables people to sync images seamlessly and automatically with music tempos. Rather than laying a song over the top of photos, Fliptrack users begin production by selecting a song from its extensive music library. Using an easy 'wizard' interface, the images are automatically matched to song rhythms, just as in a music video or movie soundtrack. Users can further customize their mashup by adding text, effects and transitions, or by synchronizing images to specific music beats or lyrics. The resulting high-quality video can then be easily and legally shared or posted to social networking sites such as MySpace and Friendster. Fliptrack also hosts and manages user creations, ensuring that all content is 'family friendly.'

'Fliptrack represents the future of user generated content,' said Stewart Putney, CEO of Fliptrack. 'By breaking down the barrier of entry for multimedia production, ‘ordinary' consumers—like expressive teens and busy moms—can quickly and simply create and share everything from stylish slideshows and interactive videos to digital scrapbooks and musical greeting cards.'

Fliptrack currently offers a catalog of more than 350 licensed songs from popular and emerging artists represented by a number of independent labels and music publishers including EMI, Spirit Music Group and Music Sales. The Fliptrack platform also enables the independent label community a creative new outlet to host dedicated label and artist pages for emerging artists, new releases, tour info and customized mashup features for viewers to interact with. Current labels taking part in Fliptrack offerings include Tommyboy Records, Ministry of Sound, V2 Records and Nettwerk.

'Traditionally music was only about listening and immersing yourself into a song, but now fans are enjoying music in so many additional ways,' said Beth Appleton, Head of New Media and Business Development at V2 Records. 'Fliptrack users can put a 'soundtrack' to their individual imagery and V2 takes pride in enabling fans to integrate songs from our roster of artists—like The Rakes and Little Man Tate—to add that special element to their individual creations.'

Emily Snelling, Brand Marketing C0-ordinator for Ministry of Sound adds, 'Ministry Of Sound are really excited about providing Fliptrack with music for this exciting new project. It's a great way for us to get our music across to our vastly digital audience while they have a great time creating their own video's incorporating our tracks!'

Also featuring songs from more than 50 'indie' bands, Fliptrack affords unsigned artists the unique opportunity to expose the site's users to their music. Not only does the service provide artists, labels, publishers and distributors with a new way to promote their music, it presents additional revenue streams to its partners by enabling them to insert advertisements and links to band websites where consumers can purchase albums and merchandise. Fliptrack also gives music and web partners the opportunity to incorporate its technology directly into their websites, allowing fans to create mashups featuring the partner's specialized content.

To view Fliptrack's featured user created videos, please visit: www.fliptrack.com. For partnership opportunities please contact Stewart Putney at 650.387.9126.

###

Press Contact Information

For media inquiries contact:

Sarah Tonzi
585.905.1806
sarah_tonzi@yahoo.com

VENTUREWIRE

Mountain View, Calif.

Music Video Creation Site Fliptrack Launches With $1.5M

By Erica Owen

3/28/2007

Online music video company Fliptrack Inc. launched its service today after banking a $1.5 million Series A round of financing from Mohr Davidow Ventures and angel investors.

Fliptrack, based in Mountain View, Calif., and founded in September as a spin-off of educational music site iPlayMusic.com Inc., uses its patent-pending technology that enables users to create their own music videos by combining personal photos and video content with Fliptrack's catalog of licensed music. Users can view their music videos at Fliptrack.com or upload them to other social networking sites such as Friendster or MySpace. Fliptrack's service is free; the company plans to earn revenue

through advertising and by licensing its technology.

Fliptrack co-founder and Chief Executive Stewart Putney said Fliptrack differentiates itself from other customized video sites by creating templates that allow users to drop photos onto a music track's beat, making music the centerpiece of the videos - not an afterthought.

"We are really excited about a very different approach to music and video," said Mohr Davidow Partner Jon Feiber. "There has been very little innovation for a long time in allowing consumers to merge the two to create unique content."

The firm declined to divulge the specific amount it invested in the company. Fliptrack's Putney said the funding, which closed in late February, will be used to further develop the company's technology and expand its work with its music partners, such as music labels Tommy Boy Entertainment LLC, Ministry of Sound, V2 Music and the Nettwerk Music

Group.

Putney said 350 to 400 songs are currently available free of charge. In the company's catalog, and Fliptrack has cleared the rights to over 5,000 songs. Putney said Fliptrack's licensed use of partner's songs avoid copyright issues as users cannot own or download the songs.Fliptrack will go after more funding later this year, said Putney, though he added that it was too early to tell if a subsequent round would include additional institutional investors.